Who is our customer?

"I want them to feel inspired and a sense of belonging. It's not just a matter of age. I've been asked by so many people "Who is our customer?" That's impossible to define, because first you need to know what is the brand. That's the question you should ask yourself. What does the brand stand for? Then once that is clear and your provide us with elements to nourish the brand, then the consumer will find you. Because it's not a matter of where does she live, how much she earns..."!