The WILLIAM RAST label was born in 2005 in Los Angeles, California, founded by Justin Timberlake and his lifelong friend Trace Ayala. William Rast is the denim culture brand for the “new America,” valued for delivering an edgy yet tailored collection of premium denim, ready to wear and accessories for both men and women. The brand focuses on modern and inventive design with a biker inspired formula, grounded in the iconography of American denim heritage. William Rast has become a complete lifestyle brand recognized worldwide and available in premium retailers throughout the USA, Canada and Europe.


It’s freedom.  it’s music.

it’s rock.  it’s iconic.

You want to inspire people, to create something they can love.

A symbol without any borders.

– marcella

Design Director

Our clothes are functional as much as they are fashion forward.

We stay true to our Americana roots

What’s your history, where do you come from.

– Trace

Co-Founder and Creative Director

A lot of Americana and rock n’ roll mixed with a little biker culture and a bit of Hollywood glamor.